@TyShay Essays

• Leadership: Is your goal to be invaluable or unnecessary?

• Want to grow faster? Invest in your most important lever

• Want to prove your marketing works? Turn it off.

• Want a winning team? Learn from Greg Popovich and Steve Kerr

• Learn from Phil Jackson when you choose your next job

About Ty Shay

• Transformational, P&L-focused executive who consistently over-delivers on revenue and growth goals enabling four disparate companies to successful exits totaling over $5B.

• Inspirational leader who builds high performance cultures, recruits world-class teams and architects efficient systems that scale globally (budgets >$300MM and teams >400 people).

• Highly-adaptable GM who has bootstrapped and raised venture capital as a Founder/CEO, grown PE-backed companies to liquidity events and served as a public company CMO of a marketing-driven consumer business with >5MM subscribers.

• Inventor of Performance Storytelling, a proprietary playbook for efficiently growing businesses by combining the best of brand and performance marketing. This award-winning system was developed, codified and optimized through unique career experiences spanning brand marketing (P&G and Clorox), performance marketing (LifeLock, Hotwire and Esurance), growth hacking (grew a start-up from 0 to 12 million users with $0 marketing) and finance and accounting (investment banking analyst / passed the CPA on first attempt).

See full bio @ LinkedIn

IMBD Profile

Contact me @TyShay